Happy Birthday to the Holiday Inn Express Cheltenham

Cheltenham’s newest hotel has celebrated its one year anniversary in Cheltenham with a brand re-launch this month. Local residents will be able to see new signage and innovative exterior lighting, and customers will be able to experience different hallmarks in the hotel.

The new guest bedroom experience will include a choice of pillow options and a revitalised shower experience. Other notable changes include a different welcome experience for travellers with a more interactive and efficient check in process and even more Priority Club rewards to benefit from. As part of the re-launch, the brand will initiate a new service culture – “Stay Real”. The service culture will enhance staff behaviour and skills to best serve guests, treating them as real people and consistently delivering the real, genuine service for which Holiday Inn Express is known.

Jason Hiley, General Manager says, “We are extremely proud of the achievements in the first trading year. With the significant changes in our hallmarks and service culture, we are confident our customers will receive the best value for money experiences in the area.”

All Holiday Inn hotels worldwide will be progressively relaunched to further enhance quality and drive consistency across the brand portfolio. IHG expects the re-launch programme to allow Holiday Inn hotels to generate significantly higher revenue and deliver an improved return on investment for their owners.

Andrew Cosslett, chief executive, Intercontinental Hotels Group (IHG), “This is an important moment in Holiday Inn’s history. The brand is the largest and one of the most successful in the hotel industry and its re-launch will ensure that this position is maintained. We dedicated significant resources to getting the facts and the insights to enable us to make these changes, in partnership with our owners. The Holiday Inn sign is seen by hundreds of millions of people every day around the world. The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image. We want our guests to get as much enjoyment from Holiday Inn hotels over the next 50 years as they have over the last 50.”

The brand re-launch programme incorporates insights from an IHG-commissioned consumer research, which gathered input from 18,000 travellers globally.